For the Display Network: the keyword from your account that matches the content. Whatever you define for “,” if your ad’s clicked from a site in the Google Display Networkįor the Search Network: the keyword from your account that matches the search query, unless you are using a Dynamic Search ad, which returns a blank value. Whatever you define for “,” if your ad’s clicked from a site in the Google Search Network Whatever you define for “,” if your ad’s clicked from a computer or tablet Whatever you define for “,” if your ad’s clicked from a mobile phone Note: only available on Display Network campaigns What model of phone or tablet the click came from (for example, “Apple+iPhone”). What device the click came from: “m” for mobile (including WAP), “t” for tablet, and “c” for computer Where the click came from: “g” for Google search, “s” for a search partner, or “d” for the Display Network The match type of the keyword that triggered your ad: “e” for exact, “p” for phrase, or “b” for “broad” The ID of the geographical location of the click. The ID of the location of interest that helped trigger the ad. The tracking template starts with would be replaced by “aud-456:kwd-123.” Here are all the details about how to set it up. To use these parameters you need to first set up the tracking template which can be done at account, campaign, ad group, ad, keyword level. With Value Track Parameters advertisers can get additional insights about the source of the clicks. These predefined parameters are assigned in the URL of your ad and can be selected as per your requirement. Using tracking template in your URL lets advertisers track down key parameters defined under ValueTrack Parameters or any other Custom Parameter that advertiser would wish to customize as per their requirement. Posted March 1st, 2018 by Kirti & filed under Google Ads Tips. List of All ValueTrack Parameters in Google Ads
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